Digital Branding

About Digital branding in India With the advent of a digital era, it is very important for businesses to put their digital marketing strategy forward, to grow their businesses. Be it a steady presence on Social media or getting more leads, customers and outreach by creating ads, a proper social strategy is of utmost importance, when it comes to reaching out to new markets.
So how do you plan and chart out the best strategy to fulfill your digital marketing goals? We, at Balaji media group, take up the task of growing your SM presence, planning out the best ads that will work on your business goals- be it getting followers, getting leads, sales or a wider presence, and awareness.

Firstly, we need to know what are the advantages of Digital Advertising in India?

• India is becoming a smartphone nation. Metrics show that India is the 2nd largest userbase of smartphones in the world.
• The telecom subscriber base in India consists of roughly 1.19 billion.
• With the data packs of various service providers, becoming competitive in price, and Wifi becoming a necessity in every home and professional organisation, Data charges have fallen significantly to INR 4-6 per GB.
• 3G & 4G constitute over 75% of the overall wireless internet user base.
• With the introduction and popularisation of payment gateways like Google pay (tez), Paytm, Freecharge, Mobikwik, BHIM, Paypal and Citrus Pay, buying and selling online has increased.
• A typical smartphone user uses upwards of 4GB data per month
• Online video viewing has driven up by 64% with the total viewership above 250 million alone in 2017.
• Brands are shifting their attention and spending 17% on online advertising in place of traditional advertising

Why is Digital Advertising rewarding?
Digital advertising is most importantly used for increasing the brand awareness, and growing the brand online, comes with its own advantages. Some of them may include:

• Cheaper Cost of Advertising: Mediums such as Facebook and Instagram, which are widely used social media platforms come at a fraction of the cost of traditional advertising, show a 10 times better return on investment, and are appropriate when your advertising budget is low.
• Gives better control: The biggest advantage that comes with Digital marketing and online advertising is that campaigns and their effect can be monitored in real time. This helps advertisers determine which campaign performs better and stop a campaign midway if it isn’t generating results.
• High ROI: As mentioned earlier, the return on investment with digital ads is much higher than the other forms of advertisement. This can be measured effectively using analytics tool.
• Wider reach: Digital ads can get you clients and customers from your selected geographical location, making it easier for you to reach out to both local and international markets.
• Increased levels of engagement: With online advertisement it is possible to interact with future clients building engagement, the ad acts a as a bridge between selling and establishing a thoughtful relationship with the prospective customers, thereby increasing value.
• Accurate audience targeting: With digital advertising it is possible to set parameters and reach exactly those people who you want to target as your potential customers.
• Online video viewing has driven up by 64% with the total viewership above 250 million alone in 2017.
• Brands are shifting their attention and spending 17% on online advertising in place of traditional advertising

A few key terms to understand digital advertising:

• Impressions:The number of times your online advertisement has been shown to a user. For example, if a person has seen your ad 3 times, it is equal to 3 impressions.
• CTR or Click Through Rate:The number of times your online advertisement has been shown to a user. For example, if a person has seen your ad 3 times, it is equal to 3 impressions.
• Impressions:The number of times your online advertisement has been shown to a user. For example, if a person has seen your ad 3 times, it is equal to 3 impressions.CTR is a ratio, it shows the advertiser, how many people saw the ad and how many actually went ahead and clicked on the ad to come to your landing page. For example, an ad was shown to 200 people and 8 people clicked on the ad so the CTR is 4%
• Conversion: Conversion happens when a particular online user fulfills any one goal for which the advertisement was set up. It could be one amongst many such advertisement goals. Common examples include:
  • Website visit (landing on advertisers homepage)
  • Filling up a lead form ( Sign up)
  • App download etc. ( Sign up)
          Whenever these online advertising goals are achieved, it is known as a conversion.
• Frequency Capping:If a user views an ad too many times it might become boring and redundant for him, by setting up frequency capping, advertiser can limit the maximum number of times a user can view a particular ad
• Geo Targeting:You can target the preferred audience for your advertisement based on location.
• Audience Targeting:You can target the preferred audience for your advertisement based on a number of parameters such as gender, age, income, interests etc. The criteria would vary platform wise.

Digital Advertising Options
Digital advertising options are aplenty and can be tailored to suit your marketing need:

• Text Ads:Text ads contain relevant keywords that are shown to the users whenever they search for something on platforms like Google and Quora.
• Banner Ads:They are a combination of text and images which have an inbuilt CTA ( call to action button) which when clicked will perform an action.
  • Interstitial  ads cover the entire screen
  • Leaderboard  these ads are sen at the top of the website page
  • Run-On-Site these ads can be placed randomly on any page of a website
  • Mid Page Unit (MPU) these banner ads are placed in the middle of the page
• Audio Ads: Audio ads are similar to radio jingles, they are a short piece of audio advertisement which has voiceover and music, and is played on online music sites like Gaana, Wynk and Saavn. They are sometimes coupled with banner ads.
• Video Ads: One of the most popular forms of online advertising includes video advertising, Video ads can be anywhere from 10 seconds to 45 seconds long, and played on video streaming websites like Youtube, Hotstar, Voot etc. They can also be accompanied by banner ads.
• Emailer/SMS: In SMS Marketing, Tactfully crafted text messages containing offers/product information, will be sent to the loyal subscriber database of the advertiser. In Email marketing, specially designed mailers that contain text and images, and an inbuilt CTA button will be sent to the mail subscribers.
•  Influencer Marketing:Influencers are those people who have an enormous amount of social media following. Brands collaborate with highly impactful influencers to spread the word regarding their product/service.

Digital Advertising Cost and Rate Card
Digital advertising campaigns vary according to a number of criteria. Every social media platform has it own Digital Advertising rates. It is easy to set up advertisements on self serve platforms like Google, Facebook and Linked In, which provide pricing options like CPC, CPM. Other factors that influence the ad cost include, ad quality, competitiveness on the keyword, and the target audience for the ad. Affiliate websites allow advertisement on their platform (in CPM and CPC format, varies site to site) in form of video ads, audio ads and display banners.

Following are the various digital advertising pricing models that can be offered by your digital marketing agency:

• CPM or Cost per Thousand Impressions:M stands for Mille- which means one thousand impressions. CPM is one of the important digital marketing cost terms that you would have to opt for digital advertising.
• CPC or Cost Per Click:Most popular cost of digital advertising is CPC, where the advertiser has to pay for each click that an ad gets.
• CPL or Cost per Lead/CPA or Cost per Acquisition:This is a conversion based pricing model where advertiser pays only when an actual lead is generated or a conversion happens.
• CPI or Cost per Install:This is only applicable for application downloads, CPI is that price which an advertiser pays when someone downloads and installs their app.

Apart from CPI, CPM etc. there are other ways realise the digital marketing goals, like getting paid articles and collaboration with influencers. These premium options are priced higher than other popular options.

Top Websites for Digital Advertising in India.

The most popular websites in India according to alexa ranking are:

Website	Category	Website	Category
Google	Search Engine	Instagram	Social Media
Youtube	Entertainment	Quora	Social Media
Facebook	Social Media	Sarkariresult	Competitive Exams
Yahoo	Search Engine	NDTV	News
Amazon	E-commerce	Rediff	Life style
Flipkart	E-Commerce	Naukri	Job Search
Hotstar	Entertainment	LinkedIn	Social Media
IRCTC	Travel/Ticket Booking	Twitter	Social Media
Cricbuzz	Sports	Book My Show	Events/Ticket Booking
Indiatimes	News/Lifestyle	Manoramaonline	News

How to select the Digital Advertising Option fit for your business:

Different advertisers have different business goals and needs, to address these needs there are specific platforms which provide options for their successful fruition.

My Product is searched and bought online:
  1.Search 2. Display

My Product is researched online but bought offline:
  1.Google Display 2. Social Media Plateforms

Want to reach out to decision makers(B2B) :
  1.LinkedIn 2.Google Display

Reach out to students:
  1.Social 2. Google

Running a campaign for supporting my office advertising:
  1.Google display 2. You tube/Hotstar

Lead Generaton:
  1.Facebook 2. LinkedIn

Traffic to site:
  1. Google Display

App Downlaod:
  1. Google Display

Mass Reach needed:
  1.Facebook

The above mentioned are only few of the popular digital media options. BMG offers multiple marketing options. Let us know your budget and business requirements so that we can draft the best online media advertising plan for you.

Digital Advertising for Small Businesses:
Are you a first time advertiser who is looking to play safe on the advertising pitch? Are you a small business that has just started out and has a low advertising budget? Then , Digital Advertising is the best option for you. This is because with digital advertising, you get the option of testing waters, by launching your first ad campaign, and monitoring its results in real time. Digital advertising allows you to measure ROI and track and compare the performance of various campaigns simultaneously

Balaji Media group: A Digital Advertising Agency in India
At Balaji Media Group, we help you find the best online advertising campaign, from our 1000+ listed options. We can help you optimize your online campaigns in an economical fashion, and set up your Google Search and Google Display campaigns. We help you in placing your advertisement using google adwords, and also optimize content for other self serve platforms and social media sites like Facebook, LinkedIn, Youtube and Quora.
Apart from social media and Google, BMG helps you partner with popular websites, optimized Mobile sites, Facebook pages etc, and offers the best digital advertising options for your perusal. Get in touch with us at enquiry@balajimediagroup.com to get the best discounts and execute your Digital advertising campaign with us.