Theatre Branding

About Theatre branding in India Theatre branding has been wooing advertisers from the past 30 years. A new age advertising option, theatre or cinema advertising is an interesting way to reach out to the masses. Rates of theatre branding are quite competitive yet the lowest among non mass media. Cinema advertising rates are one of the lowest among non mass media. Not only large advertisers, but many medium and small budget advertisers also find theatre branding to be a resourceful option.

Cinema giants in India include PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas. Theatres in Rural India with single screens are a great way to advertise hyperlocal, and reach out to the masses.

Theatre branding gives advertisers a chance to reach out to the cinema goers and is an innovative medium in comparison to other media vehicles. At Adhox, we have the rate cards for various cinema screens which you can see on our site. Factors that determine advertising and branding rates for theatre/ Cinema Advertising include location of the theatre, seating capacity of the cinema and the brand. Theatre Advertising in Single Screen Theatres is less expensive in comparison to Multiplex Cinema advertising rate. Ads at theatres can either be placed in cinema complexes or on the screen. Advertising in cinema complexes is known as Offline Cinema advertising. Popular Cinema Advertising media options include slide on the screens, videos on the screens and cinema branding in the cinema complex.

Cinema Advertising Rates
Theatre advertising rates differs across various Cinema theatres. Various factors determine these rates which include the type of cinema screen, number of seats, cinema location and the cinema brand. Cinema advertising cost for a Multiplex cinema advertising is normally higher than that for single screens. Every theatres have a cinema advertising rate card. We, at Adhox, have advertising rates for almost all the big screens in India.

Price of Theatre advertising is determined by type of ad- whether the advertisement is in displayed in slides or a full ad video. Also the length of the video also affects the price for theatre advertising, which is why many advertisers limit their ads to less than 30 seconds in totality.

Offscreen cinema ads are displayed for a month in your choice of cinema and rates are determined accordingly. However, rates for on screen theatre ads are quoted for a week only, and the ad is shown at the screens at every show. Thinking of advertising in a movie theatre? Find the discounted cinema advertising prices here at Adhox.

Media Options to advertise in Cinema.Theatre Advertising options can be distinguished into Onscreen Cinema Advertising and off Screen Cinema Advertising. Cinemas usually play ads at the beginning, preceding the movie screening and at the mid interval. Advertising rates for both these ads remain the same.

There are 4 advertising options available to advertise on screen in theatres:

Cinema Advertising agencies accept the ads in .mov and jpeg formats. Once these are shared with the advertising agency, specialist J2K convertor agencies can convert them into cinema ad formats. There is a conversion cost associated with cinema format conversion to J2K. Cinema slide size for on screen advertising should be 2048 x 858 pixel. Kindly use the image quality of 300 dpi or higher.

Censor Certification for Cinema Advertising

To play your video advertisement in a movie theatre, you need to procure a censor certificate. Some cinema advertising agencies are ready to apply for censor certificate on your behalf. They will charge you a cost of censor certification for cinema advertising.

Proof of Execution
Cinema halls provide Inspection passes to the advertisers so that they can inspect and approve the ad being played in the cinema. For off screen cinema advertising options, pictures are provided as proof of execution.

Balaji Media Group - A Cinema Advertising Agency
One amongst India’s leading Cinema advertising agencies, BMG has its presence across all metro cities and small towns in India like Bhubaneswar, Mumbai, Guwahati, Delhi and Bangalore. We pride ourselves in being the best cinema advertising agency in India.

Want to advertise with us? Get the best rates to place your ad in any cinema hall across India. Our rates for theatre advertising are available online at our portal- ADHOX . Check the best rates for more than 8000 cinema screens and advertise with Adhox.

Advantages of Advertising in Cinema
To create a larger than life impact, and make your ad noticable and memorable, there isn’t a platform better than theatres to advertise in. The high frequency audio, large visuals, and immersive experience, help in precisely conveying the brand voice and message to the audience. There is no option of changing the channel (like on a TV ad). Your ad will never go unnoticed in a theatre. Audiences remain seated and the ad successfully engages with their conscious mind thereby improving chances of brand recall. Cinema screens are omnipresent, so it makes it easy for advertisers to reach out a specific set of target audience. Be it local/rural or urban. Thinking in terms of ROI and cost cutting, Cost per reach for theatre advertising is less than other non traditional advertising options.

Frequently Asked questions (FAQ) about advertising in Cinema

• What do I get for these rates of Cinema Advertising?
  • Your ad gets played at least 3 times per day to a maximum of 5 times per day
  • Ad is played once during the show. You can choose either to play the Ad before the start of the movie or at the interval.
  • The aforementioned rates apply to 1 week of Ad play i.e. from Friday to Thursday.
• Are Theatre Advertising rates same for all the weeks in an year?
  • No. Multiplexes do charge a premium, for playing advertisements during blockbuster movie releases.
  • The premium on rates can be 2X to 3X depending on the movie being screend.
  • Please check for the list of blockbuster movies with your cinema advertising agency.
• Are there any costs involved in Cinema advertising outside of the Advertising rate card?
  • Censor certification is another cost involved with playing video ads in cinema halls. As censor certification is mandatory, this cost needs to be borne by the advertiser and needs to be done at least two weeks in prior. Censor agencies help you apply for Censor certificates on your behalf. BMG can help you get censor certificate and charges you a fee of Rs 8,500.
  • Service tax and any other cess are applicable to cinema advertising.
  • Collateral costs can be involved in case of off screen advertising.
• What are the timelines for Cinema Advertising?
  • As mentioned earlier in the article, theatre advertising campaigns can only start on Fridays. Cinema advertising campaigns can only start on a Friday, as the changeover of movies at the theatres happens on Fridays. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.
• What is the proof that my ad in cinemas is being played as per the plan?
  • Inspection passes help you make sure whether or not your ad is being played at the movie screening. You can use these passes to visit the theatre and watch your Ad being played. You can get these passes for the Multiplex Cinema advertising on Monday morning. In -person inspection can also be arranged on request.
  • Unfortunately, Single screens cinema campaigns do not come with inspection passes. The log report is shared at the end of the campaign.
  • However, Cinema advertising in India, still involves a lot of manual intervention. Sometimes, this might cause your cinema campaign not being executed as per the plan. If you face any problems with the normal execution process of your campaign, please inform your cinema advertising agency and they will get it corrected. The good thing is that, for all kinds of discrepancies or failures in executing the plan as per a schedule, a compensation is provided in in form of additional days/weeks.
• What do I get for these rates of Cinema Advertising?
  • Your ad gets played at least 3 times per day to a maximum of 5 times per day
  • Ad is played once during the show. You can choose either to play the Ad before the start of the movie or at the interval.
  • The aforementioned rates apply to 1 week of Ad play i.e. from Friday to Thursday.
• In what formats do theatres or Cinema advertising agencies accept Cinema ads?
  • Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.

  • 	Ad Type	Specification	Format
    1.	Slide	2048 pixel (W) x 858 pixel (H) Image: Minimum 300 DPI	.JPEG
    2.	Vedio	Minimum 1080 DPI	.MOV or MP4
    3.	Audio	High clarity	.WAV